To remind you of the background (Blog #15), I had a successful book signing for The Path to Singularity at Austin's independent bookstore, Book People, last January. Book People put the signed but unsold books in some sort of display where they were spotted by Juan Serinyà, the Chief Technology Officer of Tory Technologies, Inc., of Houston. Tory was planning to have a "summit" where they invited the oil drilling and pipeline customers for their software to meet and discuss their efforts to implement AI in their product. They were planning to have a keynote speaker. Juan thumbed through my book and thought a keynote talk spanning the range of AI-related topics I cover in Path would be appropriate. He emailed me in late April, one thing led to another, and I accepted the invitation. I'd never given a keynote address, but I have lots to say on the related topics, so what the heck.
Tory calls themselves a "small software development company in Houston," but they have petroleum industry customers spread throughout the U.S. and South America, and their chief AI guy works in Paris: France, not Texas. The array of interconnected components and people in the drilling and distribution networks and the operation of the associated control rooms is very complex, worth trying to render more efficient with AI.
The summit was scheduled for August 20. I began drafting my talk in Powerpoint in June by adapting a talk I had given to our local Astronomy on Tap group where one speaks to the public about astronomy in a local brewpub. Juan said that they were planning to also have a panel discussion of AI software issues and asked if I would also participate in that. I agreed.
I proposed to drive rather than fly to Houston. I clarified that while I'm in generally good health and expected no problems, I am monitored for some health issues and am more comfortable having an aide along with me when traveling, a service an Uber driver couldn't provide. I asked to have my son, Rob, accompany me for a token amount for his time in addition to the price of the rental car. Juan agreed to that.
Juan proposed to buy some copies of Path to give as gifts to certain people at the summit and to give me the opportunity to sell and sign other copies to attendees. I decided I would give free bonus copies of my novel, The Krone Experiment, as an inducement to the latter. I have a lot of first edition hard copies that probably should have been remaindered long ago, but the story is still timely given Putin's war in Ukraine, and, as I have mentioned in previous blogs, I still retain a hope of making it a film or TV series (Blog # 18).
Glutton for punishment, my ambition was to perhaps schedule other book signings. I also needed a bookstore to handle the book sales, a trick suggested to me by my cousin-in-law Bob Pyle, naturalist and prolific author and book signer himself. I contacted the one local bookstore in Bastrop through which we would pass on the way to Houston, but never heard back, so eventually gave that up, saving that potential extra hassle. I contacted a Barnes & Nobel near the site of the summit but really wanted to deal with an independent bookstore for the Tory sales as a matter of principle. I contacted the nearest independent bookstore to the summit but got a rather curt and peremptory reply that they were already booked for August 20. After a couple of days, I had an inspiration and wrote them again and asked whether they could suggest another bookstore that might handle sales at the summit. They put me in touch with Chris Hysinger and Violet Crain of the Good on Paper bookstore. Violet was an enthusiastic breath of fresh air, completely engaged with and enthusiastic about the project. She and Chris, the owner, set things up with the folks at Tory, attended the summit, handled sales, and organized a book signing in their store the afternoon after my part of the summit was over. What a deal!
I had a couple of calls with Juan and with Rene Veron, the CEO of Tory, to discuss details of my keynote and the panel discussion. I had another with them and with the other panelists. These were on Microsoft's TEAM which I had used before, but which gave me some problems. At the very least it had to be upgraded. For the panel discussion, I simply could not get it to connect. The Tory IT guy finally suggested I download the app in real time on my phone. That worked, but I was 10 minutes late to the call, to my chagrin.
Rob was my driver, kept an eye on me so I didn't walk off without my laptop, schlepped two heavy boxes of The Krone Experiment, and took some videos and photos during the summit. We picked up the Enterprise rental car at 2 PM Tuesday afternoon, loaded it, and set off for Houston about 3 PM. The trip down was smooth apart from a cloudburst in Katy, west of Houston, just where the traffic thickens. Rob handled that with smooth patience.
The meeting was in the Moran Hotel in the Moran City Center, a gentrified shopping/business district on the west side of Houston. We used the valet parking to be covered by Tory and checked in about 7 PM. There was a little confusion over the room. While Tory had made the reservation, Rob, not I, was listed as the person in charge of our billing. Foreshadowing. I determined to give modestly generous tips and did so to the car valet and the bellhop who wheeled the boxes of The Krone Experiment to the meeting room and then our luggage to the room. I did so again to the bellhop who patiently awaited our checkout the next day, the valet who delivered the car, a woman who delivered a spare blanket, and the woman at the front desk who sequestered our luggage after we checked out. I fully intended to leave a tip for the room service person but forgot and instead left a tip with the front desk, to be passed on. I hope that worked. Rob and I walked around the block looking for a place for dinner and ended up in a grill right across the street from the Moran. I had scallops, Rob trout, and we split a fancy layered mousse for dessert.
We checked out of the room at 8 AM before joining the meeting that formally started at 9 AM. My understanding was that Tory would cover the room, but the hotel presented a bill to Rob (see above) that included the valet parking. I paid it. It turned out that while the room was charged to Tory's card, the hotel expected payment with a current card upon checkout.
Everyone at the meeting, especially all the Tory personnel, were warm and welcoming. A special shout out to Mariana Bengochea, the Marketing Coordinator on whose capable shoulders all the meeting details fell. Mariana was brilliant in determining the confusion over the room billing. I added that charge to my invoice.
I had drafted my talk with my own personal Powerpoint background that had a mix of black and white lettering as appropriate to the position on the blue gradient background (sort of astronomical). As requested, I sent it a couple of days ahead to be pre-loaded, and Tory had reformatted it in their company format. That made me a little nervous, so I went through it with Juan, comparing to the version on my laptop. It was flawless.
I had carefully prepared the talk and timed it by talking through it out loud, not just reading. It went off bang on the scheduled 45 minutes. There was a clicker with a laser pointer, but I tend to hit the wrong button on those in my excitement, so I used my own laser and just used the buttons on the Tory podium laptop.
I covered the same broad range of topics as I do in Path, a focus on AI, but also brain/computer interfaces, genetics and designer babies, and the space program. I summarized my perceived ethical and socially disruptive issues. I also had advertised to Juan and Rene that while I would not preach or be obtrusive, I would mention climate change, knowing that could be a sensitive issue in this venue. I tried to soften the issue by commenting early that oil was discovered on my grandfather's farm near Oklahoma City in the opening days of the oil strike there in about 1928 to let audience know I was not unsympathetic to their enterprise. I wanted to mention climate change without harping on it, recognizing that people in the fossil fuel industry must work in this changing global environment where the reality is that there is a great push for renewable energy. I also raised the possibility that climate change was the leading edge of a Malthusian disaster. I don't know what everyone thought, but I received no direct negative feedback. Even Rob remarked that my cartoon image of the Earth with its hair on fire might have been a bit much for this audience.
While I was pretty confident about the keynote address, I was a little nervous about the panel discussion. We had talked about themes, but I was still worried about being blind-sided and resorting to the dreaded "I basically agree with everything the others have said." I had prepared enough that I had my own thoughts and pulled the panel discussion in those directions, including a possible slump after the recent peak in AI hype and pressing on the issue of when and how the other panelists could give evidence that AI is truly increasing efficiency and profits. One of the panelists sat with me at lunch and one of the first things me mentioned was "renewable energy." It's a complicated world out there.
Tory had the presentations filmed and photographed. During the afternoon session, the video guy leaned over and whispered a thanks to me. I couldn't quite make out what he was saying, but he might have been reacting to my comment that genetically we are all Africans. The name of his company was Beige, with a backwards "B."
Chris and Violet of Good on Paper handled sales during the lunch break. They sold 36 copies of Path to Tory and other attendees, a little less than half the assembled group. They sold some copies of Path before they remembered to hand out the freebie copies of The Krone Experiment, but they lightened my load of them by 17. We had brought 48.
After lunch, I listened to some of the Tory presentations. My sense was that they are employing best practices for incorporating AI into their software products. That entails keeping close ties with customer feedback, facilitating rapid learning response, and employing new implementation aided by AI. They are aspiring to be what I wrote about in Path as a "high reliability organization."
Violet had sent out a newsletter and various announcements, but she was faced with promoting a book signing at 3:30 on a Thursday afternoon. Three employees, Rob and I, and one customer showed up. In an example of small-world-ism the customer had a personal connection to one of my book cover blurbers, Lord Martin Rees, Britain's Astronomer Royal, through colleagues of her husband at Penn State. We sold one more Path and gave away one more Krone freebie. Rob and I agreed we had no regrets. We thoroughly enjoyed the interaction with Violet and the rest of the Good on Paper crew.
In the morning there had been a threat of rain all the way from Houston to Austin, but the drive back was clear and smooth. We left the car at Enterprise using the after-hours key drop and got a Lyft home by just after 8, just like scheduled.
Anyone need a highly experienced keynote speaker?